STRATEGY A MULTI-LEVEL, INTEGRATIVE APPROACH

STRATEGY A MULTI-LEVEL, INTEGRATIVE APPROACH

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The study of business strategy is at a crossroads. We have useful models for deciding what a company's strategy should be, and these analytical techniques are being refined and extended almost daily.

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Bibliographic Details
Main Authors: Newman, William Herman 1909- (Author), Logan, James P. (Author), Hegarty, W. Harvey (Author)
Format: Book
Language:English
Published: Cincinnati, Ohio South-Western Pub. Co. 1989
Subjects:
Strategic planning
Strategic planning > Case studies
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