MARKETING BY MATRIX 100 Practical Ways to Improve Your Strategic and Tactical Marketing
Organized in ten sections, using 100 matrices, Malcolm McDonald and john Lappard have created a book that stimulate creativity, prompt ideas and new avenues of thought for practical decision-making.
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
Butterworth-Heinemann
1992
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 0750604085 |q paperback |
| 020 | # | # | |a 9780750604086 |q paperback |
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| 100 | 1 | # | |a McDonald, Malcolm |e author |
| 245 | 1 | 0 | |a MARKETING BY MATRIX |b 100 Practical Ways to Improve Your Strategic and Tactical Marketing |c Malcolm McDonald AND John W. Leppard |
| 246 | 3 | # | |a MARKETING BY MATRIX |b One Hundred Practical Ways to Improve Your Strategic and Tactical Marketing |
| 264 | # | 1 | |a Boston |b Butterworth-Heinemann |c 1992 |
| 264 | # | 4 | |c ©1992 |
| 300 | # | # | |a 168 pages |b illustrations |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Includes index |
| 520 | # | # | |a Organized in ten sections, using 100 matrices, Malcolm McDonald and john Lappard have created a book that stimulate creativity, prompt ideas and new avenues of thought for practical decision-making. |
| 546 | # | # | |a Text in English |
| 650 | # | 0 | |a Marketing |
| 650 | # | 0 | |a Marketing |x Management |
| 650 | # | 0 | |a Strategic planning |
| 650 | # | 0 | |a Decision making |
| 700 | 1 | # | |a Leppard, John W. |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=693559 |
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Marketing by matrix 100 practical ways to improve your strategic and tactical marketing