MARKETING BY MATRIX 100 Practical Ways to Improve Your Strategic and Tactical Marketing

MARKETING BY MATRIX 100 Practical Ways to Improve Your Strategic and Tactical Marketing

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Organized in ten sections, using 100 matrices, Malcolm McDonald and john Lappard have created a book that stimulate creativity, prompt ideas and new avenues of thought for practical decision-making.

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Bibliographic Details
Main Authors: McDonald, Malcolm (Author), Leppard, John W. (Author)
Format: Book
Language:English
Published: Boston Butterworth-Heinemann 1992
Subjects:
Marketing
Marketing > Management
Strategic planning
Decision making
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