MARKETING BY MATRIX 100 Practical Ways to Improve Your Strategic and Tactical Marketing

MARKETING BY MATRIX 100 Practical Ways to Improve Your Strategic and Tactical Marketing

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Organized in ten sections, using 100 matrices, Malcolm McDonald and john Lappard have created a book that stimulate creativity, prompt ideas and new avenues of thought for practical decision-making.

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Bibliographic Details
Main Authors:	McDonald, Malcolm (Author), Leppard, John W. (Author)
Format:	Book
Language:	English
Published:	Boston Butterworth-Heinemann 1992
Subjects:	Marketing Marketing > Management Strategic planning Decision making
Online Access:	Click Here to View Status and Holdings.
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Description
Summary:	Organized in ten sections, using 100 matrices, Malcolm McDonald and john Lappard have created a book that stimulate creativity, prompt ideas and new avenues of thought for practical decision-making.
Item Description:	Includes index
Physical Description:	168 pages illustrations 25 cm
ISBN:	0750604085 9780750604086