MARKETING BY MATRIX 100 Practical Ways to Improve Your Strategic and Tactical Marketing
Organized in ten sections, using 100 matrices, Malcolm McDonald and john Lappard have created a book that stimulate creativity, prompt ideas and new avenues of thought for practical decision-making.
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| Main Authors: | , |
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| Format: | Manuscript Book |
| Language: | English |
| Published: |
Boston
Butterworth-Heinemann
1992
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Organized in ten sections, using 100 matrices, Malcolm McDonald and john Lappard have created a book that stimulate creativity, prompt ideas and new avenues of thought for practical decision-making. |
|---|---|
| Item Description: | Includes index |
| Physical Description: | 168 pages illustrations 25 cm |
| ISBN: | 0750604085 9780750604086 |
Marketing by matrix 100 practical ways to improve your strategic and tactical marketing 
Strategic Marketing Planning