NEW MARKETING IMPERATIVES INNOVATIVE STRATEGIES FOR TODAY'S MARKETING CHALLENGES

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Bibliographic Details
Main Author:	Yovovich, Bozidar (Author)
Format:	Manuscript Book
Language:	English
Published:	Englewood Cliffs, NJ PRENTICE HALL INC 1995
Subjects:	Industrial marketing > Management Total Quality Management Export marketing > Management‎
Online Access:	Click Here to View Status and Holdings.
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005	20171128161245
008	180118s1995 NJU ### ##001 ENG#D
020	#	#	\|a 0133110516 \|q hardback
020	#	#	\|a 9780133110517 \|q hardback
040	#	#	\|a DLC \|d UiTM \|e rda
041	0	#	\|a eng
090	0	0	\|a HF5415.1263 \|b .Y68 1995
100	1	#	\|a Yovovich, Bozidar \|e author
245	1	0	\|a NEW MARKETING IMPERATIVES \|b INNOVATIVE STRATEGIES FOR TODAY'S MARKETING CHALLENGES \|c B. G. YOVOVICH
264	#	1	\|a Englewood Cliffs, NJ \|b PRENTICE HALL INC \|c 1995
264	#	4	\|c ©1995
300	#	#	\|a xxv, 248 pages \|c 24 cm
336	#	#	\|a text \|2 rdacontent
337	#	#	\|a unmediated \|2 rdamedia
338	#	#	\|a volume \|2 rdacarrier
500	#	#	\|a Includes index
546	#	#	\|a Text in English
650	#	0	\|a Industrial marketing \|y Management
650	#	0	\|a Total Quality Management
650	#	0	\|a Export marketing \|y Management‎
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=693480
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