NEW MARKETING IMPERATIVES INNOVATIVE STRATEGIES FOR TODAY'S MARKETING CHALLENGES

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Bibliographic Details
Main Author:	Yovovich, Bozidar (Author)
Format:	Manuscript Book
Language:	English
Published:	Englewood Cliffs, NJ PRENTICE HALL INC 1995
Subjects:	Industrial marketing > Management Total Quality Management Export marketing > Management‎
Online Access:	Click Here to View Status and Holdings.
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