NEW MARKETING IMPERATIVES INNOVATIVE STRATEGIES FOR TODAY'S MARKETING CHALLENGES
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| Main Author: | |
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| Format: | Manuscript Book |
| Language: | English |
| Published: |
Englewood Cliffs, NJ
PRENTICE HALL INC
1995
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xxv, 248 pages 24 cm |
| ISBN: | 0133110516 9780133110517 |
New marketing imperatives 
Total quality in marketing