RETAILIZATION BRAND SURVIVAL IN THE AGE OF RETAILER POWER

RETAILIZATION BRAND SURVIVAL IN THE AGE OF RETAILER POWER

The central thesis of this book is that corporations must undertake nothing less than a radical reinvention of how they reach their customers to sell their products.

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Bibliographic Details
Main Authors: Thomassen, Lars (Author), Lincoln, Keith (Author), Aconis, Anthony (Author)
Format: Manuscript Book
Published: London, United Kingdom KOGAN PAGE LIMITED 2006
Subjects:
Retail trade
Brand name products
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Thomassen, Lars  |e author 
245 1 0 |a RETAILIZATION  |b BRAND SURVIVAL IN THE AGE OF RETAILER POWER  |c LARS THOMASSEN, KEITH LINCOLN, ANTHONY ACONIS 
264 # 1 |a London, United Kingdom  |b KOGAN PAGE LIMITED  |c 2006 
264 # 4 |c ©2006 
300 # # |a xviii, 221 pages  |b illustrations  |c 24 cm 
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504 # # |a Includes bibliographical references and index 
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650 # 0 |a Retail trade 
650 # 0 |a Brand name products 
700 1 # |a Lincoln, Keith  |e author 
700 1 # |a Aconis, Anthony  |e author 
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