RETAILIZATION BRAND SURVIVAL IN THE AGE OF RETAILER POWER
The central thesis of this book is that corporations must undertake nothing less than a radical reinvention of how they reach their customers to sell their products.
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| Main Authors: | , , |
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| Format: | Manuscript Book |
| Published: |
London, United Kingdom
KOGAN PAGE LIMITED
2006
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Retail brands concepts and development : evidence form research 
RETAILING