RETAILIZATION BRAND SURVIVAL IN THE AGE OF RETAILER POWER

The central thesis of this book is that corporations must undertake nothing less than a radical reinvention of how they reach their customers to sell their products.

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Bibliographic Details
Main Authors:	Thomassen, Lars (Author), Lincoln, Keith (Author), Aconis, Anthony (Author)
Format:	Manuscript Book
Published:	London, United Kingdom KOGAN PAGE LIMITED 2006
Subjects:	Retail trade Brand name products
Online Access:	Click Here to View Status and Holdings.
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Description
Summary:	The central thesis of this book is that corporations must undertake nothing less than a radical reinvention of how they reach their customers to sell their products.
Physical Description:	xviii, 221 pages illustrations 24 cm
Bibliography:	Includes bibliographical references and index
ISBN:	9780749453367