RETAILIZATION BRAND SURVIVAL IN THE AGE OF RETAILER POWER

• Main Authors: Thomassen, Lars (Author), Lincoln, Keith (Author), Aconis, Anthony (Author)
• Format: Manuscript Book
• Published: London, United Kingdom KOGAN PAGE LIMITED 2006
• Subjects: Retail trade; Brand name products
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xviii, 221 pages illustrations 24 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 9780749453367

The central thesis of this book is that corporations must undertake nothing less than a radical reinvention of how they reach their customers to sell their products.