Entrepreneurship Successfully Launching New Ventures
Recognizing that most new ventures fail due to the lack of careful development of a business idea, Barringer & Ireland focus on the early part of the entrepreneurial process in a unique, five-chapter, Part II entitled: Developing Successful Business Ideas. This unique approach helps students und...
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Format: | Book |
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Upper Saddle River
Pearson/Prentice Hall
2008
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