Entrepreneurship Successfully Launching New Ventures

Entrepreneurship Successfully Launching New Ventures

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Recognizing that most new ventures fail due to the lack of careful development of a business idea, Barringer & Ireland focus on the early part of the entrepreneurial process in a unique, five-chapter, Part II entitled: Developing Successful Business Ideas. This unique approach helps students und...

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Bibliographic Details
Main Authors: Barringer, Bruce R (Author), Ireland, R Duane (Author)
Format: Unknown
Published: Upper Saddle River Pearson/Prentice Hall 2008
Subjects:
Entrepreneurship
New Business Enterprises
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