RETAILING MANAGEMENT

Known for its strategic look at retailing and current coverage, this new 6th edition continues to be organized around a model of strategic decision-making. One of the major advantages of the Levy/Weitz approach is the text's readability, organization, and its emphasis on how students can come t...

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Bibliographic Details
Main Authors: Levy, Michael (Author), Weitz, Barton A. (Author)
Format: Book
Language:English
Published: Boston McGraw Hill/Irwin 2007
Edition:SIXTH EDITION
Subjects:
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