Strategic Marketing

Strategic Marketing

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"Strategic Marketing, 8/e" by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer rela...

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Bibliographic Details
Main Authors: Cravens, David W. (Author), Piercy, Nigel F. (Author)
Format: Manuscript Book
Language:English
Published: New York, NY. McGraw-Hill/Irwin 2006
Edition:Eight Edition
Subjects:
Marketing Management
Marketing Decision Making
Marketing Management Case Studies
Online Access:Click Here to View Status and Holdings.
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