Strategic Marketing
"Strategic Marketing, 8/e" by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer rela...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Manuscript Book |
| Language: | English |
| Published: |
New York, NY.
McGraw-Hill/Irwin
2006
|
| Edition: | Eight Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag 
Strategic marketing 
Strategic marketing