Strategic Marketing
"Strategic Marketing, 8/e" by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer rela...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York, NY.
McGraw-Hill/Irwin
2006
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| Edition: | Eight Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Strategic marketing