Strategic Marketing Management Planning, implemantatian & control
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Burlington,USA
Elsevier/Butterworth-Heinemann
2005
©2005 |
| Edition: | Third edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Strategic marketing management planning, implementation, and control