Strategic Marketing Management Planning, implemantatian & control

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Bibliographic Details
Main Author:	Wilson, Richard M.S (Author)
Other Authors:	Gilligan, Colin (co-author)
Format:	Book
Language:	English
Published:	Burlington,USA Elsevier/Butterworth-Heinemann 2005 ©2005
Edition:	Third edition
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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