Strategic Marketing Management Planning, implemantatian & control

Saved in:

Bibliographic Details
Main Author:	Wilson, Richard M.S (Author)
Other Authors:	Gilligan, Colin (co-author)
Format:	Manuscript Book
Language:	English
Published:	Burlington,USA Elsevier/Butterworth-Heinemann 2005 ©2005
Edition:	Third edition
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000ntm a2200000#i 4501
001	wils-669064
005	20175181154
008	190108t2005 -US a## ##001 ENG#D
020	0	0	\|a 9780750659383 \|q paperback
040	0	0	\|a DLC \|d UiTM \|e rda
041	0	#	\|a eng
090	0	0	\|a HF5415.13 \|b .W54 2005
100	1	0	\|a Wilson, Richard M.S. \|e author
245	1	0	\|a Strategic Marketing Management \|b Planning, implemantatian & control \|c Richard M.S. Wilson, Colin Gilligan
250	0	0	\|a Third edition
264	#	1	\|a Burlington,USA \|b Elsevier/Butterworth-Heinemann \|c 2005
264	#	1	\|c ©2005
300	0	0	\|a xii, 867 pages \|b illustrations \|c 28 cm
336	#	#	\|a text \|2 rdacontent
337	#	#	\|a unmediated \|2 rdamediated
338	#	#	\|a volume \|2 rdacarrier
504	0	0	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Management
700	0	#	\|a Gilligan, Colin \|e co-author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=669064
998	#	#	\|a 00255##a007.25.3\|\|00264#1a002.8.2\|\|00264#1b002.8.4\|\|01264#1a002.8.2\|\|01264#1b002.8.4\|\|00500##a002.17.2\|\|00502##a007.9.2\|\|00520##a007.2\|\|00520##b007.2\|\|00538##a003.16.9\|\|00546##a006.11\|\|00730##a006.2.2\|\|00730##d006.4\|\|00730##f006.10\|\|00730##n006.2.2\|\|00730##p006.2.2\|\|