Strategic Marketing Management Planning, implemantatian & control

Strategic Marketing Management Planning, implemantatian & control

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Bibliographic Details
Main Author: Wilson, Richard M.S (Author)
Other Authors: Gilligan, Colin (co-author)
Format: Manuscript Book
Language:English
Published: Burlington,USA Elsevier/Butterworth-Heinemann 2005
©2005
Edition:Third edition
Subjects:
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xii, 867 pages illustrations 28 cm
Bibliography:Includes bibliographical references and index
ISBN:9780750659383

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