The practice of marketing management analysis, planning, and implementation

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Bibliographic Details
Main Author:	Cohen, William A. 1937-
Format:	Unknown
Published:	New York New York Toronto Collier Macmillan Canada Macmillan Maxwell Macmillan International 1991
Edition:	2nd ed
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0029465826
090	0	0	\|a HF5415.13 \|b .C635 1991
100	1	#	\|a Cohen, William A. \|d 1937-
245	1	1	\|a The practice of marketing management \|b analysis, planning, and implementation \|c William A. Cohen
250	#	#	\|a 2nd ed
260	#	#	\|a New York \|a New York \|a Toronto \|b Collier Macmillan Canada \|b Macmillan \|b Maxwell Macmillan International \|c 1991
300	#	#	\|a xx , 653 p. \|b col. ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and indexes.
650	#	0	\|a Marketing \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=66021
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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