The practice of marketing management analysis, planning, and implementation

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Bibliographic Details
Main Author:	Cohen, William A. 1937-
Format:	Unknown
Published:	New York New York Toronto Collier Macmillan Canada Macmillan Maxwell Macmillan International 1991
Edition:	2nd ed
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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