The practice of marketing management analysis, planning, and implementation
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| Main Author: | |
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| Format: | Unknown |
| Published: |
New York New York Toronto
Collier Macmillan Canada Macmillan Maxwell Macmillan International
1991
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xx , 653 p. col. ill. 24 cm |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0029465826 |
The practice of marketing management analysis, planning, and implementation 
The Marketing Plan