Marketing strategy and plans

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Bibliographic Details
Main Author:	Luck, David Johnston
Other Authors:	Lucas, George H, Ferrell, O. C
Format:	Book
Published:	Englewood Cliffs, N.J. Prentice Hall 1989
Edition:	3rd ed.
Subjects:	Marketing > Management > United States Marketing > Case studies > Management > United States
Online Access:	Click Here to View Status and Holdings.
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