Cases in advertising and communications management

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Bibliographic Details
Main Author:	Greyser, Stephen A
Other Authors:	Kopp, Robert J
Format:	Unknown
Published:	Englewood Cliffs, N.J. Prentice Hall 1992
Edition:	3rd ed
Subjects:	Advertising > Case studies > Management > United States Advertising > Case studies > Communication systems > United States
Online Access:	Click Here to View Status and Holdings.
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