Targeting the trendsetting consumer how to market your product or service to influential buyers

Targeting the trendsetting consumer how to market your product or service to influential buyers

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Bibliographic Details
Main Author: Zandl, Irma
Other Authors: Leonard, Richard Richard H
Format: Book
Published: Homewood, Ill. Business One Irwin 1992
Subjects:
Marketing
Motivation research (Marketing)
Consumer behavior
Online Access:Click Here to View Status and Holdings.
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