Targeting the trendsetting consumer how to market your product or service to influential buyers

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Bibliographic Details
Main Author:	Zandl, Irma
Other Authors:	Leonard, Richard Richard H
Format:	Book
Published:	Homewood, Ill. Business One Irwin 1992
Subjects:	Marketing Motivation research (Marketing) Consumer behavior
Online Access:	Click Here to View Status and Holdings.
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