Targeting the trendsetting consumer how to market your product or service to influential buyers

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Bibliographic Details
Main Author:	Zandl, Irma
Other Authors:	Leonard, Richard Richard H
Format:	Unknown
Published:	Homewood, Ill. Business One Irwin 1992
Subjects:	Marketing Motivation research (Marketing) Consumer behavior
Online Access:	Click Here to View Status and Holdings.
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001	wils-64528
020	#	#	\|a 1556234783
090	0	0	\|a HF5415.32 \|b .Z36 1992
100	1	#	\|a Zandl, Irma
245	1	1	\|a Targeting the trendsetting consumer \|b how to market your product or service to influential buyers \|c Irma Zandl, Richard Leonard
260	#	#	\|a Homewood, Ill. \|b Business One Irwin \|c 1992
300	#	#	\|a vii, 215 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references (p. 195-206) and index.
650	#	0	\|a Marketing
650	#	0	\|a Motivation research (Marketing)
650	#	0	\|a Consumer behavior
700	1	#	\|a Leonard, Richard \|q Richard H
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=64528
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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