Targeting the trendsetting consumer how to market your product or service to influential buyers
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| Format: | Unknown |
| Published: |
Homewood, Ill.
Business One Irwin
1992
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | vii, 215 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references (p. 195-206) and index. |
| ISBN: | 1556234783 |
Consumer behaviour 
Consumer behaviour 
Consumer behavior