Creating powerful brands the strategic route to success in consumer, industrial, and service markets
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Main Author: | de Chernatony, Leslie |
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Other Authors: | McDonald, Malcolm H. B. 1938- |
Format: | Book |
Published: |
Oxford
Butterworth-Heinemann
1992
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Series: | The Marketing
|
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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