Creating powerful brands the strategic route to success in consumer, industrial, and service markets

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Bibliographic Details
Main Author:	de Chernatony, Leslie
Other Authors:	McDonald, Malcolm H. B. 1938-
Format:	Book
Published:	Oxford Butterworth-Heinemann 1992
Series:	The Marketing
Subjects:	Brand name products > Planning Brand name products > Marketing
Online Access:	Click Here to View Status and Holdings.
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