Creating powerful brands the strategic route to success in consumer, industrial, and service markets

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Bibliographic Details
Main Author:	de Chernatony, Leslie
Other Authors:	McDonald, Malcolm H. B. 1938-
Format:	Book
Published:	Oxford Butterworth-Heinemann 1992
Series:	The Marketing
Subjects:	Brand name products > Planning Brand name products > Marketing
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a de Chernatony, Leslie
245	1	0	\|a Creating powerful brands \|b the strategic route to success in consumer, industrial, and service markets \|c Leslie de Chernatony and Malcolm H.B. McDonald
260	#	#	\|a Oxford \|b Butterworth-Heinemann \|c 1992
300	#	#	\|a xi, 282 p. \|b ill. \|c 24 cm.
490	1	#	\|a The Marketing series
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Brand name products \|x Planning
650	#	0	\|a Brand name products \|x Marketing
700	1	#	\|a McDonald, Malcolm H. B. \|c 1938-
830	#	4	\|a The Marketing
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