Creating powerful brands the strategic route to success in consumer, industrial, and service markets

Creating powerful brands the strategic route to success in consumer, industrial, and service markets

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Bibliographic Details
Main Author: de Chernatony, Leslie
Other Authors: McDonald, Malcolm H. B. 1938-
Format: Unknown
Published: Oxford Butterworth-Heinemann 1992
Series:The Marketing
Subjects:
Brand name products > Planning
Brand name products > Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xi, 282 p. ill. 24 cm.
Bibliography:Includes bibliographical references and index
ISBN:0750606606 (pbk.)

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