Creating powerful brands the strategic route to success in consumer, industrial, and service markets
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| Format: | Book |
| Published: |
Oxford
Butterworth-Heinemann
1992
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| Series: | The Marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xi, 282 p. ill. 24 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0750606606 (pbk.) |
Creating powerful brands in consumer, service and industrial markets