Marketing financial services

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Bibliographic Details
Corporate Author:	Chartered Institute of Marketing
Other Authors:	Ennew, Christine, Wright, Mike 1952-, Watkins, Trevor
Format:	Unknown
Published:	Jordan Hill, Oxford Butterworth-Heinemann 1990 (1991printing)
Series:	The Marketing series
Subjects:	Financial services industry > Great Britain Bank marketing > Great Britain Advertising > Financial services industry > Great Britain
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-62483
020	#	#	\|a 0750604131
090	#	#	\|a HG186.G7 \|b M33 1991
245	#	#	\|a Marketing financial services \|c edited by Christine Ennew, Trevor Watkins, and Mike Wright
260	#	#	\|a Jordan Hill, Oxford \|b Butterworth-Heinemann \|c 1990 (1991printing)
300	#	#	\|a xvii, 244 p. \|b ill. \|c 24 cm
490	#	#	\|a The Marketing series
500	#	#	\|a "Published on behalf of the Chartered Institute of Marketing."
504	#	#	\|a Includes bibliographical references (p. 236-242) and index.
650	#	0	\|a Financial services industry \|z Great Britain
650	#	0	\|a Bank marketing \|z Great Britain
650	#	0	\|a Advertising \|x Financial services industry \|z Great Britain
700	#	#	\|a Ennew, Christine
700	#	#	\|a Wright, Mike \|d 1952-
700	#	#	\|a Watkins, Trevor
710	#	#	\|a Chartered Institute of Marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=62483
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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