Marketing financial services

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Bibliographic Details
Corporate Author:	Chartered Institute of Marketing
Other Authors:	Ennew, Christine, Wright, Mike 1952-, Watkins, Trevor
Format:	Unknown
Published:	Jordan Hill, Oxford Butterworth-Heinemann 1990 (1991printing)
Series:	The Marketing series
Subjects:	Financial services industry > Great Britain Bank marketing > Great Britain Advertising > Financial services industry > Great Britain
Online Access:	Click Here to View Status and Holdings.
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