Marketing financial services
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Corporate Author: | |
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Other Authors: | , , |
Format: | Unknown |
Published: |
Jordan Hill, Oxford
Butterworth-Heinemann
1990 (1991printing)
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Series: | The Marketing series
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Item Description: | "Published on behalf of the Chartered Institute of Marketing." |
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Physical Description: | xvii, 244 p. ill. 24 cm |
Bibliography: | Includes bibliographical references (p. 236-242) and index. |
ISBN: | 0750604131 |