Marketing financial services

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Bibliographic Details
Corporate Author: Chartered Institute of Marketing
Other Authors: Ennew, Christine, Wright, Mike 1952-, Watkins, Trevor
Format: Unknown
Published: Jordan Hill, Oxford Butterworth-Heinemann 1990 (1991printing)
Series:The Marketing series
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:"Published on behalf of the Chartered Institute of Marketing."
Physical Description:xvii, 244 p. ill. 24 cm
Bibliography:Includes bibliographical references (p. 236-242) and index.
ISBN:0750604131