Selected Case Studies in Small and Medium Enterprise A Strategic Management Perspective

Selected Case Studies in Small and Medium Enterprise A Strategic Management Perspective

This book of compiled strategic management case studies attempts that area directly. The focus is on SMEs and the "variety of circumstances-Sun Tzu". Each case, however small or big in their category into a manufacturing or service providing business they were given importance for the chal...

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Bibliographic Details
Other Authors: Suriani Sukri (Editor), Waeibroheem Waemustafa (Editor), Jamal Hassan (Editor)
Format: Manuscript Book
Language:English
Published: Kangar, Perlis Penerbit Universiti Malaysia Perlis 2015
Subjects:
Small business
Strategic planning
Management
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