Marketing National Parks for Sustainable Tourism

• Main Author: Wearing, Stephen L. (Author)
• Other Authors: Schweinsberg, Stephen (co-author), Tower, John (co-author)
• Format: Manuscript Book
• Language: English
• Published: Bristol CHANNEL VIEW PUBLICATIONS 2016
• Series: Aspects of tourism 72
• Subjects: Tourism > Environmental Aspect; National Parks And Reserves > Managemen; Sustainable Tourism
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xii, 155 pages illustrations 24 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 9781845415587; 9781845415570; 9781845415594

This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas. The main themes address the foundation principles of marketing and contextualise these principles around a series of key insights and challenges related to the delivery of sustainable tourism services in national parks. The book centres on the issues faced by park managers as they address the need to manage national parks sustainably for future generations. It will be of interest to natural resource and tourism students, tourism scholars and natural resource managers as well as researchers in the areas of geography and forestry.