Marketing National Parks for Sustainable Tourism

Marketing National Parks for Sustainable Tourism

This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas. The main them...

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Bibliographic Details
Main Author: Wearing, Stephen L. (Author)
Other Authors: Schweinsberg, Stephen (co-author), Tower, John (co-author)
Format: Book
Language:English
Published: Bristol CHANNEL VIEW PUBLICATIONS 2016
Series:Aspects of tourism 72
Subjects:
Tourism > Environmental Aspect
National Parks And Reserves > Managemen
Sustainable Tourism
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