SOCIAL MARKETING Changing Behaviors for Good
Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts...
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| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, California
SAGE
2016
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| Edition: | 5 EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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SOCIAL MARKETING Influencing Behaviors for Good
