SOCIAL MARKETING Changing Behaviors for Good

SOCIAL MARKETING Changing Behaviors for Good

Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts...

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Bibliographic Details
Main Author: Lee, Nancy R. (Author)
Other Authors: Kotler, Philip 1945- (co-author)
Format: Book
Language:English
Published: Thousand Oaks, California SAGE 2016
Edition:5 EDITION
Subjects:
Behavior Modification
Social Marketing
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