Advertising Campaign Design Just the Essentials
The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York
Taylor & Francis Group Routledge
2011 2015
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| Online Access: | Click Here to View Status and Holdings. |
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Great advertising campaigns goals and accomplishments