Advertising Campaign Design Just the Essentials

Advertising Campaign Design Just the Essentials

The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again

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Bibliographic Details
Main Author: Blakeman, Robyn 1958- (Author)
Format: Book
Language:English
Published: New York Taylor & Francis Group Routledge 2011 2015
Subjects:
Advertising Campaign
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