Advertising Campaign Design Just the Essentials

Advertising Campaign Design Just the Essentials

The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again

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Bibliographic Details
Main Author: Blakeman, Robyn 1958- (Author)
Format: Book
Language:English
Published: New York Taylor & Francis Group Routledge 2011 2015
Subjects:
Advertising Campaign
Online Access:Click Here to View Status and Holdings.
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245 1 0 |a Advertising Campaign Design  |b Just the Essentials  |c Robyn Blakeman 
264 # 1 |a New York  |b Taylor & Francis Group  |b Routledge  |c 2011  |c 2015 
264 # 4 |c ©2011 
300 # # |a viii, 247 pages  |b illustrations  |c 24 cm 
336 # # |a text  |2 rdacontent 
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338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
505 0 # |a Advertising and the campaign process -- Research helps define the target and the message -- The role of branding and positioning in a campaign -- Bringing the business of creative to life -- Type: giving the brand a voice -- Copywriting and layout nuances -- Public relations -- Traditional advertising -- Out-of-home -- Direct marketing -- Sales promotion -- Electronic and mobile media -- Guerrilla and other forms of alternative media. 
520 # # |a The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again 
526 0 # |a EAD418  |b AD241  |5 AD 
526 0 # |a Advertising Creative Strategies  |b Bachelor in Graphic Design (Honours)  |5 Faculty of Art & Design 
650 # 0 |a Advertising Campaign 
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