Strategic planning, marketing & public relations, and fund-raising in higher education perspectives, readings, and annotated bibliography

Strategic planning, marketing & public relations, and fund-raising in higher education perspectives, readings, and annotated bibliography

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Bibliographic Details
Main Author: Ryans, Cynthia C. 1933-
Other Authors: Shanklin, William L
Format: Book
Published: Metuchen, N.J. Scarecrow Press 1986
Subjects:
Universities and colleges > Planning > Business management > United States
College students > Recruiting > United States
Public relations > Universities and colleges > United States
Educational fund raising > United States
Strategic planning > United States
Online Access:Click Here to View Status and Holdings.
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