Strategic planning, marketing & public relations, and fund-raising in higher education perspectives, readings, and annotated bibliography

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Bibliographic Details
Main Author:	Ryans, Cynthia C. 1933-
Other Authors:	Shanklin, William L
Format:	Unknown
Published:	Metuchen, N.J. Scarecrow Press 1986
Subjects:	Universities and colleges > Planning > Business management > United States College students > Recruiting > United States Public relations > Universities and colleges > United States Educational fund raising > United States Strategic planning > United States
Online Access:	Click Here to View Status and Holdings.
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001	wils-61381
020	#	#	\|a 0810818914
090	#	#	\|a LB2341.93.U6 \|b R82 1986
100	#	#	\|a Ryans, Cynthia C. \|d 1933-
245	#	#	\|a Strategic planning, marketing & public relations, and fund-raising in higher education \|b perspectives, readings, and annotated bibliography \|c by Cynthia C. Ryans and William L. Shanklin
260	#	#	\|a Metuchen, N.J. \|b Scarecrow Press \|c 1986
300	#	#	\|a xiv, 266 p. \|c 23 cm
500	#	#	\|a Includes indexes.
504	#	#	\|a Includes bibliographies.
650	#	0	\|a Universities and colleges \|x Planning \|x Business management \|z United States
650	#	0	\|a College students \|x Recruiting \|z United States
650	#	0	\|a Public relations \|x Universities and colleges \|z United States
650	#	0	\|a Educational fund raising \|z United States
650	#	0	\|a Strategic planning \|z United States
700	#	#	\|a Shanklin, William L
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=61381
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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