100 Ways to Create a Great Ad
This is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-up', it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can be...
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| Format: | Book |
| Language: | English |
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London, UK
Laurence King Publishing
2014
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| Online Access: | Click Here to View Status and Holdings. |
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Perceptions of opinion leadership and advertising effectiveness among a select population