100 Ways to Create a Great Ad

100 Ways to Create a Great Ad

This is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-up', it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can be...

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Bibliographic Details
Main Author: Collins, Tim (Author)
Format: Book
Language:English
Published: London, UK Laurence King Publishing 2014
Subjects:
Advertising
Advertising > Case Studies
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • Reveals
  • Mash-ups
  • Double meanings
  • Puns
  • Visual puns
  • Visual metaphors
  • Visual similes
  • Analogy
  • Omission
  • Minimalism
  • Rhyme
  • Alliteration
  • Questions
  • The rule of three
  • Contrasting pairs
  • Lists
  • Storytelling
  • Consequences
  • Sequences
  • Homages
  • Borrowed interest
  • Reversal
  • Displacement
  • Disruption
  • Contradiction
  • Repetition
  • Hyperbole
  • Visual hyperbole
  • Understatement
  • Comparison
  • Surrealism
  • Shock
  • Irony
  • Bathos
  • Paradox
  • Slang
  • Killer facts
  • Self-awareness
  • Anti-advertising
  • Advertising parodies
  • Brand mascots
  • Bringing the product to life
  • Personification
  • Catchphrases
  • Neologisms
  • Long copy
  • The curiosity arouser
  • Arguments
  • Advice
  • Insults
  • Compliments
  • Challenges
  • Crusades
  • In-jokes
  • Interaction
  • Crowdsourcing
  • Ambient
  • Installation
  • Special builds
  • Stunts
  • Using the medium
  • Hoaxes
  • Hidden camera
  • Documentary
  • Big ads
  • Branded content
  • Playing with the logo
  • Symbols
  • Typography
  • Pricing
  • Competitive ads
  • Range
  • Product demonstration
  • Product shot
  • Product sampling
  • Topical
  • Puzzles
  • Illusion
  • Diagrams
  • Annotation
  • Perspective change
  • Details
  • The effects of time
  • Dramatizing the negative
  • Dramatizing product experience
  • Scale
  • National identity
  • Regional identity
  • Alternative uses
  • Transformation
  • Product transformation
  • Heritage
  • Product story
  • Product features
  • Local knowledge
  • Endorsement
  • Testimonial
  • Reverse testimonial
  • Manufacturer's testimonial
  • Staff

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