100 Ways to Create a Great Ad

100 Ways to Create a Great Ad

This is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-up', it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can be...

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Bibliographic Details
Main Author: Collins, Tim (Author)
Format: Book
Language:English
Published: London, UK Laurence King Publishing 2014
Subjects:
Advertising
Advertising > Case Studies
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Collins, Tim  |e author 
245 1 0 |a 100 Ways to Create a Great Ad  |c Tim Collins 
246 3 # |a 100 ways to create a great advertisement 
246 3 # |a One hundred ways to create a great ad 
264 # 1 |a London, UK  |b Laurence King Publishing  |c 2014 
264 # 4 |c ©2014 
300 # # |a 208 pages  |b illustrations (chiefly colour), portraits (chiefly colour)  |c 26 cm 
336 # # |a text  |2 rdacontent 
336 # # |a still image  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
500 # # |a Includes index 
505 0 # |a Reveals -- Mash-ups -- Double meanings -- Puns -- Visual puns -- Visual metaphors -- Visual similes -- Analogy -- Omission -- Minimalism -- Rhyme -- Alliteration -- Questions -- The rule of three -- Contrasting pairs -- Lists -- Storytelling -- Consequences -- Sequences -- Homages -- Borrowed interest -- Reversal -- Displacement -- Disruption -- Contradiction -- Repetition -- Hyperbole -- Visual hyperbole -- Understatement -- Comparison -- Surrealism -- Shock -- Irony -- Bathos -- Paradox -- Slang -- Killer facts -- Self-awareness -- Anti-advertising -- Advertising parodies -- Brand mascots -- Bringing the product to life -- Personification -- Catchphrases -- Neologisms -- Long copy -- The curiosity arouser -- Arguments -- Advice -- Insults -- Compliments -- Challenges -- Crusades -- In-jokes -- Interaction -- Crowdsourcing -- Ambient -- Installation -- Special builds -- Stunts -- Using the medium -- Hoaxes -- Hidden camera -- Documentary -- Big ads -- Branded content -- Playing with the logo -- Symbols -- Typography -- Pricing -- Competitive ads -- Range -- Product demonstration -- Product shot -- Product sampling -- Topical -- Puzzles -- Illusion -- Diagrams -- Annotation -- Perspective change -- Details -- The effects of time -- Dramatizing the negative -- Dramatizing product experience -- Scale -- National identity -- Regional identity -- Alternative uses -- Transformation -- Product transformation -- Heritage -- Product story -- Product features -- Local knowledge -- Endorsement -- Testimonial -- Reverse testimonial -- Manufacturer's testimonial -- Staff 
520 # # |a This is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-up', it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns. Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, this book has wide-ranging appeal 
526 0 # |a EAD418  |b AD241  |5 AD 
526 0 # |a Advertising Creative Strategies  |b Bachelor in Graphic Design (Honours)  |5 Faculty of Art and Design 
650 # 0 |a Advertising 
650 # 0 |a Advertising  |v Case Studies 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=613662 
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