100 Ways to Create a Great Ad

• Main Author: Collins, Tim (Author)
• Format: Book
• Language: English
• Published: London, UK Laurence King Publishing 2014
• Subjects: Advertising; Advertising > Case Studies
• Online Access: Click Here to View Status and Holdings.
• Item Description: Includes index
• Physical Description: 208 pages illustrations (chiefly colour), portraits (chiefly colour) 26 cm
• ISBN: 9781780671680

This is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-up', it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns. Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, this book has wide-ranging appeal